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Purpose of Document This document contains a complete outline of Meridian's (MEC) and Sony’s commitment to the operation of this program. It identifies each of the key areas of the program, including communications, enrollment, administration, customer service, fulfillment, reporting and any other essential program elements. This document will serve as a basis from which decisions on changing the program will be made and communicated. II. General Information A. Program Overview Rewarding Recording® is a loyalty program designed to reward end-users for purchasing qualifying Sony Professional Media products purchased either directly from Sony or through an Authorized Sony Pro or Data Media Dealer. Participants in the program receive Rewarding Recording® Dollars as a percentage of their total purchases to redeem via the Sony Rewarding Recording® online catalog or for reimbursement for services, parts, etc. The primary objective of the program is to keep Sony Professional and Data Media products front and center with users so that when additional product is need they think, and buy, Sony. This program is a web- based program, available only by accessing B. Program Dates and Deadlines Eligible Sales Dates: July 1, 2003 – June 30, 2004 Eligible Claim Cutoff Deadline: August 31, 2004 Redemption Deadline: August 31, 2004 Claim Process: Within 60 days of the invoice date. Document Process: Within 30 days of online submission. C. Program Phone/Fax Lines – Customer Service Toll free customer service line: 1-866-322-7749 Fax line: 1-800-990-1915 The toll-free Customer Service hotline will be available to participants for program related questions. Customer Service will be able to answer all inquiries pertaining to the Rewarding Recording® program. Inquiries that Customer Service is unable to resolve will be forwarded to the Program Administrator or Account Manager for resolution. Customer Service Representatives are available Monday through Friday 8:30 a.m. - 5 p.m. Central Time. Calls received after business hours or on weekends will get a voice message with instructions for leaving a message. Messages left on voice mail will be called the next business day. 2 The toll-free program fax line will be available to participants to fax required invoice back-up and other program related materials. D. Participants Approximately 20,000 Participants E. Program Eligibility In order to qualify for earnings in the program, participants must: • Have access to • Have a valid e-mail address • Purchase a minimum of $1,000 in eligible Sony Professional Media Products • Become a participant via Sony approval F. Award Earnings Payout Structure For each $1 US purchased, a participant earns $0.025 Rewarding Recording® Dollars (i.e. - $10,000 purchased of eligible Sony Professional Media equals $250.00 Sony Rewarding Recording® Dollars). G. Award Options Once a participant has purchased the minimum of $1,000 in eligible Sony Professional Media Products, they are eligible to select items from the Rewarding Recording® Catalog. Items include: • Sony Professional Products (fulfilled by Sony) • Sony Consumer Products (fulfilled by Sony) • Sony Apparel (provided by Sony, fulfilled by MEC) • Gift Card Rewards (provided by Sony, fulfilled by MEC) • Sony Parts, Service or Training (check request fulfilled by MEC) NOTE: There are no cash buy-ins allowed in the Sony Rewarding Recording® Program. H. Eligible Products Participants claim eligible Sony Professional Media products, determined and updated by Sony. I. Award Index Rewarding Recording® Dollars are valid until August 31 each calendar year for qualifying purchases made July 1 – June 30 of each calendar year. III. Communications E-MAIL BLASTS • Monthly, Sony will provide information for an electronic newsletter to be sent to all participants with valid e-mail addresses. 3 E-MAIL SAMPLES -APPENDIX V • New Member E-Mail • New Member - Dealer Enrollment E-Mail • Forgot Password E-Mail • Reminder E-Mail NOTE: The need of additional e-mail conditions to be added is under advisement. IV. Enrollment Process The enrollment process is outlined below for each type of program participant: Online Participants • Participants may join the Rewarding Recording® Program via online enrollment only • Participants access the Rewarding Recording® website and click on the “My Account” link • Participants can either click on the “Enroll Now” button or the “click here” link to access the enrollment (profile) page • Participants complete the required information (name, title, company, address, phone, e- mail address, password and promotion code, if applicable) • Participants create their own password that must be a minimum of four characters in length • Participants can indicate whether or not they wish to receive additional information from Sony Electronics Inc. • Once the participant clicks on “submit”, the Activate Account e-mail is sent to the address i...