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…And counting: There’s a fast growing trend towards unplugged coffee making these days. Good news for BODUM, the company that has been in the business of brewing an excellent cup of coffee for over sixty years now. Design: BODUM Design Group Chambord Coffee Press 1928-16 1.0 l/34 oz/8 cup 1.800.23.BODUM Ibis Water Kettle Electric Stainless Steel 1.5 l/51 oz As Simple as That 1. Use freshly roasted coffee beans 2. Grind them coarsely before each brew 3. Use water just off the boil (198 – 204°F, 92 – 96°C) 4. Let brew for 4 minutes 5. Press down plunger and enjoy Canteen Glass Large Double Wall 0.4 l/13.5 oz It’s certainly not by chance that the BODUM French press has become the iconic coffee maker it is – it happens to be the easiest and also the most suitable way of brewing coffee, which is a hard to beat concept. People just love their little coffee brewing ritual – in the morning and throughout the day – and they enjoy the rich yet somewhat mild coffee aroma this particular brewing process delivers. They love the anticipation of opening up a pack of freshly roasted coffee beans and grinding them right before the brewing process so the coffee doesn’t oxidize. Hot water right off the boil adds that optimal extraction power for the essential oils in the beans to develop their full flavor profile in four minutes. That’s what a good brewing system is all about: fully surrounding the coarsely ground coffee beans with water at the right temperature for the right amount of time. Overextracting coffee beans leads to a bitter and astringent taste as too many acids get released. With an easy press on the plunger the French press prevents just that. After the discovery of coffee and its industrialized distribution around the world, coffee shops delivered higher coffee education in the last fifteen years. Now a third wave of love for coffee is sweeping the country and this time it borders on obsession. Now it’s all about origin, about the farmers who grow and process the beans and the particular flavors they nurture. Roasters travel to remote areas in Africa and South America to find distinct flavors, and they reward farmers with premiums for excellence. Finding the perfect roast has become a wonderful ritual for coffee drinkers. As we have seen with wine and beer before - the trend in roasting today leans towards micro roasting companies and coffee tasting events. Meticulously grown, roasted, and prepared coffees make many a taster feel like they are drinking coffee for the first time in their lives. Needless to say, there is no going back after experiencing an expertly prepared masterpiece. And this is where things come full circle for BODUM: roasters love using the BODUM French press to test the quality of their coffees. They are experiencing the consistently high quality of the purest coffee brewing process day after day. History Lesson The coffee press was first developed in France in the ‘50s by a company who also built clarinets, of all things. The company was later integrated into BODUM. Still today Chambord is manufactured by skilled craftsmen and with the highest environmentally friendly standards. To date, BODUM has sold 100 million French presses. Columbia Coffee Maker Double Wall Stainless Steel 1.0 l/34 oz Facts and Figures Coffee is the second largest market in the world. Number 1 is oil. Almost 50% of all adults in the US drink coffee on a daily basis, anoth- er 25% occasionally. Today, the world’s heaviest coffee drinkers live in Scandinavia. Coffee has been around at least 1500 years; it’s been commercially grown for 500 years. Throughout time coffee has been considered a food, a wine, a medi- cine, and an aphrodisiac. Coffee stimulates the mind: The Turks called their cafes “school of the wise.” In 17th century England, coffee houses were referred to as “penny universities.” Bag tea bags for good. BODUM felt flattered when the British Tea Council asked them to develop a new way of brewing tea. They decided to forget all they thought they knew about tea Design: BODUM Design Group Shin Cha Tea Press 1803-16 1.0 l/34 oz/8 cup 1.800.23.BODUM and start fresh. First they set out to learn all there is to know about tea – from its history in different cultures and the various ways of preparing tea to today’s habits in tea consumption and preparation. Soon their goal became clear: they wanted nothing less than to develop a new way of tea brewing that would, on the one hand, respect the delicate nature of tea and bring its richest flavors to full bloom, and on the other, be even easier to use than tea bags – the fast-food version of tea that no real tea lover would be caught dead with. It was a lofty goal and the success of the tea press certainly shows that they Yohki Storage Jar Stainless Steel Lid From 0.25 l/8 oz to 2.5 l/85 oz Curl Water Kettle Electric Stainless Steel 1.4 l/47 oz Bora Bora Tea Press Double Wall 0.5 l/17 oz The Art of Tea Making Start with very clean ute...