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ISS Technology Update Volume 8, Number 6
Meet the Expert—Jeff Plank
Jeff Plank is a Master Technologist with the Chief Technology Office (CTO) for HP
Industry Standard Servers (ISS). The qualifications to become a Master
Technologist range from having a major technical impact on the strategic direction
of HP to addressing unmet customer needs.
Jeff’s manager, Greg Huff, says that Jeff combines traditional engineering
knowledge with rare skills such as IP creation, IP licensing, and contract
negotiation. Jeff unites those skills with his “near infinite patience and persistence
in dealing with roadblocks and impediments.”
Jeff’s hobbies—backpacking, hiking, fishing, spelunking, and Boy Scouts—help
him clear his mind and improve his focus at work. He especially likes helping
young people learn leadership skills to achieve their goals. He and his wife, Tina,
have two boys, Kyle (17), an Eagle Scout, and Ryan (14). The entire family is
heavily involved in band, Scouts, and preparation for college.
Always fascinated by how things work
Jeff has always enjoyed figuring out how things work. His fascination with
software started when he learned programming on his high school’s Apple II
Name: Jeff Plan
Name:
k
computers. He particularly liked to find “the absolute minimum flexible code set to
Title:
Title: Master Technolog
ist, CTO, ISS
accomplish the assigned task.” That experience inspired him to obtain his
Years at HP: 18
18
computer science and software engineering degrees in college and graduate
University: Austin College, BA in
school.
Computer Science and Math
Texas A&M, MS in Software Engineering
n
US Patents:
US Pa
2 Ac
tents: 2 A tiv
c e Applic
tive Appl ations
ications
Having a major technical impact at HP
Master Technologists make multiple major contributions over time. One of Jeff’s
contributions (his favorite) occurred in 2000 with his first product launch, the development of HP Windows NAS business. HP
was the first to market with a Windows Storage Server product. At the time, it was state-of-the-art, with an initial offering of
~1.5 terabytes of capacity in 4 storage cabinets. In comparison, 2 TB will fit on a single disk drive today.
Addressing unmet customer needs
In the CTO, Jeff and others spend a great deal of time listening to customers’ concerns, business problems, and their future
directions. From this information, technologists design the hardware, software, and solutions that their customers will need. Jeff
says one forum that enables such collaboration is the Technology Advisory Council. TAC allows HP technologists to meet
globally with various system architects who help the technologists make design choices for future solutions.
What he thinks customers should know
Jeff believes that in the next 8 to 10 years, solid state memory will undergo tremendous changes in its underlying properties.
With future development, solid state memory devices, currently in solid state drives and PCIe cards, have the potential to
dramatically modify the power consumption, cost, performance, and physical space that traditional rotational media currently
occupies.
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